eBook: Forecast volumes for retail promotions
The simple answer is that it is complicated.
Promotional volume uplifts can be affected by many factors and calculations with many complex variables.
This eBook looks at:
- What volumes can be affected by
- Why do supermarkets run promotions, and which promotions work 'best'
- What can be done to improve forecasting accuracy
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On a Monday morning, I am able to know immediately how trading has been over the weekend. I'm not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable in helping me to compare apples with apples.