Retail Promotions

Why is it so hard to forecast volumes for retail promotions and what can be done?

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eBook: Forecast volumes for retail promotions

The simple answer is that it is complicated.

Promotional volume uplifts can be affected by many factors and calculations with many complex variables.

This eBook looks at:

  • What volumes can be affected by
  • Why do supermarkets run promotions, and which promotions work 'best'
  • What can be done to improve forecasting accuracy
Read the eBook
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Resources

Using SKUtrak for Promotional Planning

VIDEO
Our COO, Ian Hall shares his top tips on how using SKUtrak can help manage the multiple variables involved in promotional planning.

Resources

What is meant by a Forecast?

BLOG
Read our blog around the challenges of defining a forecast and forecast accuracy. 

Resources

Maximising Promotional Success

EBOOK
This eBook looks at 5 practical steps that we think can help you maximise your retail promotions ROI.

On a Monday morning, I am able to know immediately how trading has been over the weekend. I'm not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable in helping me to compare apples with apples.

A SKUtrak customer

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