Automate data collection and transformation
Save time and reduce workload by accessing the most complete and curated dataset for critical, complex decision-making.
If you collect data manually from the Waitrose Connect portal and insert it into your spreadsheet reports, you no longer need to. SKUtrak DataShare will do all the heavy lifting and save you the hassle.
All Waitrose suppliers can now use SKUtrak to monitor daily performance, enabling you to understand sales better, maximise the efficiency of your operations, and save you from downloading daily reports from the Waitrose Connect portal.
"Before SKUtrak, we were pulling data manually from retailers every day and having to link individual spreadsheets together to make them usable. Even then, we had to massage that information because of differences between operating and promotional weeks."
Jon Colby, Data and Insights Controller at Hain Daniels
"There’s a big difference between the information you need being available and having the resource required to gather it. Extracting data from a retailer portal, formatting it, gleaning insight from it - that’s a huge task when you extrapolate it across every customer."
Scott Morton, Head of Customer Collaboration at Alpro
“We’ve created a dashboard within Power BI that displays our data in the way that our Commercial Director needs it. While it’s great for individual users to be able to see their own accounts, we also need that top-line number that speaks to our aggregate performance.”
Kelly Holman, National Account Executive at Valeo Foods Group
SKUtrak collects data daily, providing you with an up-to-date and accurate view of product movement. It also consolidates information in a consistent and comparable format, which is easy to query and explore.
SKUtrak automatically updates and enriches your Waitrose Connect data, making it “analytical ready at scale,” enabling users to reduce time-to-insight or to create routine reports on the company’s trading performance across multiple dimensions.
SKUtrak DataShare joins the power of SKUtrak’s retail trading data model with the Snowflake data cloud so that you can integrate trading performance data directly into your reporting tools, analytics platforms, and enterprise business systems. SKUtrak DataShare provides a consistent data feed across all your major grocery customers.
Enabling SKUtrak DataShare for Waitrose provides immediate access to data from the Waitrose Connect portal, including a daily report on estate-level sales and wastage for monitoring sales activity, promotions, reconciliations, and demand planning, as well as a weekly summary of sales and wastage data at the store level for analysing regional discrepancies, conducting range reviews, and participating in field sales activities.
SKUtrak DataShare integrates SKUtrak's retail trading data model with the Snowflake data cloud, allowing for seamless integration with reporting tools. This enables you to incorporate precise and current data into all of your business processes, including demand planning, promotional analysis, and revenue assurance. These activities require a significant amount of data, and SKUtrak DataShare makes it readily available with your existing ERP, finance, planning systems, and promotional tools.
Our Commercial Director - Neil Tomkins - discusses how CPG companies can now connect their Waitrose Connect data to SKUtrak, providing users with direct access to sales and waste data for more effective analysis and strategic planning.
Read how Hain Daniels used SKUtrak Datashare to benefit from faster, easier and more consistent analysis of key trading data.
In this SKUtrak Lunch & Learn, Adam Booth, our Product Director, discusses how to make managing retail data much easier and quicker.