SKUtrak Lunch and Learn

Unlocking account management success

In the dynamic landscape of account management, data insight is pivotal in helping CPG professionals overcome various hurdles. From harmonising Joint Business Plans (JBPs) to navigating shifting customer demands, strategising impactful promotions, skillfully managing pricing negotiations, and ensuring a seamless flow of goods, data insight becomes indispensable.

You can catch up now if you missed our Lunch & Learn session. We offered three demos showcasing data-driven strategies for common account management issues.

  • Identifying Growth Opportunities: Discover how SKUtrak enables real-time identification of top-performing products and categories. Learn to spot trends and improve weaker areas using sales performance insights.
  • Understanding Promotion Performance: See how SKUtrak provides a comprehensive analysis of promotion impact and effectiveness. Fine-tune your promotional strategies for maximum success.
  • Preparing for a Range Review: Simplify the range review process with SKUtrak's full product range analysis—Optimise sales by making data-based suggestions to buyers.

You can access the slides and demos here or watch the complete video recording of the Lunch & Learn session to enhance your account management strategies with SKUtrak's advanced tools.

 

 

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SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually

Craig Lyle
National Account Manager

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