Exposing and Humanising Data
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The SKUtrak Difference
Our Product Director, Ed Crawford explains how humanising data is behind SKUtrak and what it means.
An introduction to SKUtrak DataShare
Our Head of Data, Alex Paterson shares what SKUtrak DataShare is and why it is valuable to FMCGs.
On a Monday morning, I am able to know immediately how trading has been over the weekend. I’m not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable in helping me to compare apples with apples. For example, every retailer's weeks are different, SKUtrak enables me to select calendar months as opposed to retailer weeks. Therefore, I know I can do a straight comparison.
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