Conference 2019: Tim Mason Data Thoughts 

Exposing and Humanising Data

Tim Mason, CEO of Eagle Eye explains in just over a minute why exposing and sharing data enables a common language and conversation.


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On a Monday morning, I am able to know immediately how trading has been over the weekend. I’m not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable in helping me to compare apples with apples. For example, every retailer's weeks are different, SKUtrak enables me to select calendar months as opposed to retailer weeks. Therefore, I know I can do a straight comparison.

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