Thatcher's Case Study 

"With SKUtrak we have been able to make our relationship[s] slicker, more efficient, and ready to deliver the right stock to the right place at the right time." Chris Milton, Sales Director, Thatchers Cider

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How Thatcher's improved by using SKUtrak

Getting attention from your buyer can be tough. They are often working with many other suppliers and so standing out from the crowd can be difficult. Through the use of SKUtrak Thatcher's Cider did just that and learnt how they could drastically improve their retail sales.

Listen to Martin Thatcher, MD and Chris Milton, Sales Director at Thatcher's Cider to understand how they have become a trusted, data-driven supplier to their retailers. They talk about how SKUtrak has helped them:

  • Build a collaborative relationship with their retailers
  • Increase sales
  • Avoid potential problems from happening
Watch the video

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Getting heard as a supplier

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Having worked with retailer data for over 14 years we have created a guide containing 3 tips to help suppliers be heard by retailers.

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Think like a buyer

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Read our blog to see how you can help your buyer hit their targets.

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Improving retailer collaboration

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Representatives from a mix of supermarket suppliers joined us to discuss how using SKUtrak can help collaboration.

The insights we provide allow retailers to make changes really quickly - which benefits both sides. As a result, we are working more collaboratively with our retailers and have seen an increase in orders, and on one particular product a treble digit increase in distribution.

Jimmy Coulson
Senior Operations Manager Western Europe, Benecol

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