Attracting the attention of  your buyer can be tough. They are often working with many other suppliers and so standing out from the crowd can be difficult. Through innovative use of SKUtrak, Thatchers Cider did just that and discovered how they could drastically improve their retail sales.

Listen to Martin Thatcher, MD and Chris Milton, Sales Director at Thatcher's Cider to understand how they have become a trusted, data-driven supplier to their retailer customers. They talk about how SKUtrak has helped them:

• Build collaborative relationships with their retail customers
• Increase sales in supermarkets and convenience stores
• Avoid potential supply chain issues before they occur