How Thatchers improved by using SKUtrak
Attracting the attention of your buyer can be tough. They are often working with many other suppliers and so standing out from the crowd can be difficult. Through innovative use of SKUtrak, Thatchers Cider did just that and discovered how they could drastically improve their retail sales.
Listen to Martin Thatcher, MD and Chris Milton, Sales Director at Thatcher's Cider to understand how they have become a trusted, data-driven supplier to their retailer customers. They talk about how SKUtrak has helped them:
- Build collaborative relationships with their retail customers
- Increase sales in supermarkets and convenience stores
- Avoid potential supply chain issues before they occur
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Improving retailer collaboration
Representatives from a mix of supermarket suppliers joined us to discuss how using SKUtrak can help collaboration.
The insights we provide allow retailers to make changes really quickly - which benefits both sides. As a result, we are working more collaboratively with our retailers and have seen an increase in orders, and on one particular product a treble digit increase in distribution.