Thank you,
we will be in touch soon
You requested more information about choosing the right solution within SKUtrak for your business.
Our team will reach out to you as soon as possible. In the meantime please browse some of the benefits of SKUtrak below.







The SKUtrak Difference
SKUtrak is designed to ensure that shoppers at your grocery customers have the best possible access to your products. You and your colleagues need to make complex decisions with confidence, to ensure that you and your customers have the right products in the right place at the right time; SKUtrak provides the tools to develop the understanding necessary to act with confidence.
SKUtrak supplies a wealth of connected data, analysis and insight so that you can communicate and collaborate with your retail customers. Collaborate to achieve optimal distribution, effective promotional plans and successful product launches through clear and concise insight. Working together, you will ensure the smooth Flow-of-Goods through your customers’ depot networks, into their stores and online fulfilment centres, so that shoppers can find and buy your products easily and enjoy them at their best.
Serve your customers better with SKUtrak
JOIN THE DOTS
Follow every case of every SKU
Follow every case on every step of its journey through your customer’s supply chains; ensuring that you and they have the right products in the right places at the right time.

OPTIMISE AVAILABILITY
Meet your shoppers’ demand
Easily identify changes in demand and spot impacted products and locations to make targeted interventions so that you address availability problems at source.

RUN EFFICIENTLY
Optimise your stockholding
Monitor your inventory across all retailer locations, and use up-to-date stock cover to allocate stock, reduce working capital, and minimise the effects of any unavoidable short deliveries.

WORK SMART
Manage supply by exception
With thousands of product distribution points to manage, your time is precious; dedicate your attention to the areas which need it most with SKUtrak’s automated alerting and insights.

Get to the why
Understand the root cause
Dig below the surface of every issue. Use SKUtrak’s world-class visual analytics to understand context from related metrics, contextualise change, and put measures in place to prevent a recurrence.

Focus on outcomes
Measure what matters
Be guided by SKUtrak’s lost sales metric; focus on demand served, not stores stocked, to better meet the needs of your customers and their shoppers.

Drive demand for your products with SKUtrak
The modern FMCG grows with SKUtrak. Use SKUtrak to improve range, perfect promotions
and expand distribution, so that more of your customers and their shoppers buy more of your products.
Know your numbers
Explore your sales performance
Understand your sales performance and communicate it to your colleagues and customers; crisp visual reports describe behaviour in less time, with less effort and greater clarity.

Pick winners
Identify opportunities for growth
Measure your sales growth across products, locations and over time, to understand how shoppers are responding to your promotions, launches and distribution changes.

invest wisely
Maximise return from promotions
Drive incremental value from every promotional activity by understanding the impact of mechanics, placement and timing so that you can tailor your promotional plan to maximise ROI.

Pick winners
Capitalise on the rise of online shoppers
With online shopping growing explosively, it’s essential to understand how your customers are responding and how online market share affects your products and categories.

Reach your customers
Perfect your product’s distribution
Understand how your products perform across regions and formats; identify opportunities for distribution increase, then engage in fact-based discussions with your customers.

Build relationships
Become your buyer’s trusted source
Collaborate with your customers in their language and provide them with insights backed by data that they know and trust; evolve from commodity supplier to trusted partner

Develop your digital capability with SKUtrak
The modern FMCG builds on SKUtrak. Use SKUtrak data across your organisation and
make data-led decisions your ‘business as usual’ standard.
Essential Foundation
Build and grow your data asset
Enhance your organisational knowledge with timely, well-organised, detailed demand data; your fuel for better decisions, from production planning to revenue assurance.

Reliable feed
Collect retail customer data automatically
Allow your colleagues to focus their attention on the fun stuff! Let SKUtrak collect, validate, load, translate and match your customer data so that you (and they) don’t have to.

Enrich your data
Tame your master data; drive consistency
Manage product master data across customers with our AI-assisted matching engine; link your product definitions with your customers’ for real-time translation and insight.

Plug and play
Integrate easily with all your systems
Access customer trading data in real-time; live read or batch upload into your business intelligence, ERP, trade promotion management, revenue assurance and any other system.

Multiple customers, one dataset
Speak one language across all customers
SKUtrak translates all data - from product and category definitions, to measures and metrics - into a single standard language for comparison performance across customers.

Get Started
FIND THE RIGHT SOLUTION FOR YOU AND YOUR BUSINESS

- Arrange a product demonstration
- Discuss plans & pricing
- Want to find out more?