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You requested more information about choosing the right solution within SKUtrak for your business.

Our team will reach out to you as soon as possible. In the meantime please browse some of the benefits of SKUtrak below.

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The SKUtrak Difference

SKUtrak is designed to ensure that shoppers at your grocery customers have the best possible access to your products. You and your colleagues need to make complex decisions with confidence, to ensure that you and your customers have the right products in the right place at the right time; SKUtrak provides the tools to develop the understanding necessary to act with confidence.

SKUtrak supplies a wealth of connected data, analysis and insight so that you can communicate and collaborate with your retail customers. Collaborate to achieve optimal distribution, effective promotional plans and successful product launches through clear and concise insight. Working together, you will ensure the smooth Flow-of-Goods through your customers’ depot networks, into their stores and online fulfilment centres, so that shoppers can find and buy your products easily and enjoy them at their best.

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Supply Chain
Serve your shoppers better with SKUtrak
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Commercial
Drive demand for your products with SKUtrak
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Technology
Develop your digital capability with SKUtrak
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Serve your customers better with SKUtrak

The modern FMCG runs on SKUtrak. Use SKUtrak to optimise your Flow-of-Goods so that more of your products end up in your customer’s stores at the perfect time.

JOIN THE DOTS

Follow every case of every SKU

Follow every case on every step of its journey through your customer’s supply chains; ensuring that you and they have the right products in the right places at the right time.

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OPTIMISE AVAILABILITY

Meet your shoppers’ demand

Easily identify changes in demand and spot impacted products and locations to make targeted interventions so that you address availability problems at source.

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RUN EFFICIENTLY

Optimise your stockholding

Monitor your inventory across all retailer locations, and use up-to-date stock cover to allocate stock, reduce working capital, and minimise the effects of any unavoidable short deliveries.

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WORK SMART

Manage supply by exception

With thousands of product distribution points to manage, your time is precious; dedicate your attention to the areas which need it most with SKUtrak’s automated alerting and insights.

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Get to the why

Understand the root cause

Dig below the surface of every issue. Use SKUtrak’s world-class visual analytics to understand context from related metrics, contextualise change, and put measures in place to prevent a recurrence.

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Focus on outcomes

Measure what matters

Be guided by SKUtrak’s lost sales metric; focus on demand served, not stores stocked, to better meet the needs of your customers and their shoppers.

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Drive demand for your products with SKUtrak

The modern FMCG grows with SKUtrak. Use SKUtrak to improve range, perfect promotions
and expand distribution, so that more of your customers and their shoppers buy more of your products.                                                                                             

Know your numbers

Explore your sales performance

Understand your sales performance and communicate it to your colleagues and customers; crisp visual reports describe behaviour in less time, with less effort and greater clarity.

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Pick winners

Identify opportunities for growth

Measure your sales growth across products, locations and over time, to understand how shoppers are responding to your promotions, launches and distribution changes.

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invest wisely

Maximise return from promotions

Drive incremental value from every promotional activity by understanding the impact of mechanics, placement and timing so that you can tailor your promotional plan to maximise ROI.

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Pick winners

Capitalise on the rise of online shoppers

With online shopping growing explosively, it’s essential to understand how your customers are responding and how online market share affects your products and categories.

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Reach your customers

Perfect your product’s distribution

Understand how your products perform across regions and formats; identify opportunities for distribution increase, then engage in fact-based discussions with your customers.

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Build relationships

Become your buyer’s trusted source

Collaborate with your customers in their language and provide them with insights backed by data that they know and trust; evolve from commodity supplier to trusted partner

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Develop your digital capability with SKUtrak

The modern FMCG builds on SKUtrak. Use SKUtrak data across your organisation and
make data-led decisions your ‘business as usual’ standard.                                                                                                                                                                               

Essential Foundation

Build and grow your data asset

Enhance your organisational knowledge with timely, well-organised, detailed demand data; your fuel for better decisions, from production planning to revenue assurance.

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Reliable feed

Collect retail customer data automatically

Allow your colleagues to focus their attention on the fun stuff! Let SKUtrak collect, validate, load, translate and match your customer data so that you (and they) don’t have to.

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Enrich your data

Tame your master data; drive consistency

Manage product master data across customers with our AI-assisted matching engine; link your product definitions with your customers’ for real-time translation and insight.

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Plug and play

Integrate easily with all your systems

Access customer trading data in real-time; live read or batch upload into your business intelligence, ERP, trade promotion management, revenue assurance and any other system.

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Multiple customers, one dataset

Speak one language across all customers

SKUtrak translates all data - from product and category definitions, to measures and metrics - into a single standard language for comparison performance across customers.

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Get Started

FIND THE RIGHT SOLUTION FOR YOU AND YOUR BUSINESS

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