Promotions are a big element to impact demand forecasting.
The number of promotions in grocery is on the decline due to pressure from organisations like the Office of Fair Trading and WRAP to try and reduce food waste. Therefore, it has become more critical than ever before to capitalise on promotions and ensure on-shelf availability.
Our eBook looks at 5 practical steps that we think can help you maximise your retail promotions ROI:
SKUtrak from Atheon Analytics provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.