eBook: Maximising promotional success
Promotions are a big element to impact demand forecasting.
The number of promotions in grocery is on the decline due to pressure from organisations like the Office of Fair Trading and WRAP to try and reduce food waste. Therefore, it has become more critical than ever before to capitalise on promotions and ensure on-shelf availability.
Our eBook looks at 5 practical steps that we think can help you maximise your retail promotions ROI:
- Gather a comprehensive set of data
- Dig deep to forecast better
- It's good to share
- What's happening in store?
- Start the daily "in-flight" promotion reviews on Day one
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Using SKUtrak for promotional planning
Our COO, Ian Hall shares his top tips on how using SKUtrak can help manage the multiple variables involved in promotional planning.
Key Measurement Metrics for Retail Supplier Success
Read our blog about what the basic metrics for supplier success is, and why we believe they need to be monitored daily.
Why is it so hard to forecast volumes for promotions?
This eBook looks at what volumes can be affected by and what you can do about it.
With the daily alerts, I always have a sense of what is going on. More often than not it provides us with reassurance that everything is running smoothly. If my daily email does highlight something unusual, then I can log in from anywhere and get to the granular detail straight away.