One place to see where your products are across all major supermarkets

We’re delighted to announce that we have designed and launched SKUtrak Stock-in-Trade; available immediately to all customers on SKUtrak premium packages.  

This will help you to better understand where stock of your products is located across your major customers’ stores and depots, in response to the unusual buying patterns that we are currently experiencing.

SKUtrak Stock-in-Trade provides:

  • an aggregate stock and sales cover profile across ALL retailers that form part of your SKUtrak Standard+ service - at category, subcategory and SKU levels;

  • a depot breakdown - again in aggregate, across ALL retailers - so that you can review current stock and put that in the context of stock movements over the past 28 days.

These dashboards help you to assess stock positions, determine stock cover, decide on where to prioritise stock in response to retailer orders and better meet the needs of your shoppers and consumers.

If you want to know more about Stock-in-Trade or sign up for it, please contact us:

Compliance with your retailer:

This solution brings to SKUtrak something that we have always avoided to-date; we are actively combining data from different grocers and presenting an aggregate picture so that you can make informed decisions. SKUtrak has avoided this in the past because some of the retailer systems that you draw data from forbid combining data in this way. We know that many of you already combine some data, some of the time, and we agree that it’s a necessary action in order to serve multiple customers effectively. We have decided to build this into SKUtrak Stock-in-Trade because we believe the needs of #FeedTheNation outweigh compliance with arcane data licences. We have written an open letter to the UK Grocers and encourage your support if you can give it. We suggest that you review appropriate terms and conditions to ensure that you are comfortable before requesting access to SKUtrak Stock-in-Trade.

"The Stock-in-Trade element we have been using has been invaluable in allowing us to review stocks daily with our supply chain contacts with the major grocers throughout the year. We expect Stock-in-Trade to come into its own for the Christmas trading period, especially as we have a second lockdown to contend with. Our supply chain contacts really appreciate us being on top of the stock position by SKU, their remit is so broad that focus on detail by us helps them. We estimate that our sales were boosted by up to a further 5% as a result of this clear view of the supply chain."

BWS Supplier

Want to find out more?

Contact Us

You might also like...


Field marketing is not the only solution to in-store issues

SKUtrak can help suppliers get visibility of what is happening in-store & help their field teams.


Improving retailer collaboration

See what suppliers said when discussing how using SKUtrak can help collaboration. 


4 ways to ensure successful product launches

Our eBook outlines the four critical elements to successful product launches.

SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually

Craig Lyle
National Account Manager

Get Started


  • Arrange a product demonstration true_icon
  • Discuss plans & pricing true_icon
  • Want to find out more? true_icon