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All the basics for businesses that are just getting started on their data journey.

Starter provides a consistent, interactive dashboard that visualises your key sales and supply chain metrics across your retailers, helping you to get a high-level overview of your performance.

We believe that everyone should be able to review data daily. That is why we provide our Starter plan for free to FMCG suppliers. It provides the basics for suppliers that are beginning to become more data-driven in their decision-making. 

Key Points:

  • Daily collection and processing of data from specific retailer portals saving you time
  • Daily alert emails containing key measures from previous day's performance alerting you to any potential issues
  • 28 day rolling sales picture and supply chain overview of up to 8 key performance indicators
  • Consistent picture of trading across multiple retailers making it easier to compare performance across your customer base


"The free version is a no brainer -all [suppliers] should get this as it doesn't cost anything and gives improved visibility through the daily alerts and dashboard."

Sarah Poole, National Account Manager, Baylis & Harding



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SKUtrak content depends on access to data through the retailer accounts you connect.

Some measures may be unavailable due to the retailers and products you supply.

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Free-for-life options, unlimited user accounts, permanent data storage and access to our support team.

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Our team of experts are on hand to answer any questions you may have on SKUtrak including how to sign up, how do you link your retailer accounts or anything else.

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