SKUtrak Annual Conference

20th November 2019
The Brewery London

SKUtrak Annual Conference

A one-day data conference event packed with customer speakers, industry experts and much more.

This year’s event is at The Brewery in London on the 20th November. It brings together Atheon’s customers, partners and industry experts for a day filled with insights, best practice and networking.

Hear how visual analytics is transforming the way sales and supply chain decisions are made.  Listen to the impact SKUtrak is having to customer businesses. Talk to the product team. Explore product demonstrations. Connect with your supplier peers and share experiences. You can find further information in the tabs above, or get your tickets straight away.

Atheon Event Test

Conference FAQs

Please find below the answers to the questions most often asked.  If you still have an outstanding questions, please contact us on 0844 145 501 or email

What can I expect from the conference?

A day packed full of sessions that are set to challenge, educate and provide inspiration to take back to your business.  As well as the opportunity to immerse yourself with like minded individuals and network over the topics that matter to you.

Is the conference free to attend?

There is a fee to attend.  Please see the charges below:

Supplier | £199

Retailer | £199

Partner (no sponsorship) | £495

If your company is speaking at the event, all delegates may attend free of charge.  You will need to contact us for a personalised promotional code.

How do I register?

Select the registration tab in the menu above

Can I bring a colleague?

Yes.  We strongly advise that you bring colleagues from various departments to maximise the content and networking opportunities at the event.  Each delegate will need to complete the registration form.

How do I get to the event?

Travelling to The Brewery by public transport is easy. It is close to Liverpool Street, Moorgate and Barbican stations.

There are no car parking facilities on site at The Brewery. The nearest public NCP car park can be found at The Barbican. There is also limited pay and display street parking available.

Please see below for contact details if you have any questions:

The Brewery
52 Chiswell Street,

Phone: 020 7638 8811

What is the dress code?

The dress code is business casual. 

Can I book a meeting with the Atheon team?

Of course.  Please contact us to pre-arrange an appointment.  The team will also be around throughout the whole event and would welcome the opportunity to talk.

Are there any sponsorship packages available?

There are sponsorship packages available.  Please contact Corinna Walker by email; or call 08444 145 501.

Who shall I contact about attending the event?

Please contact Corinna Walker by email; or call 08444 145 501.


*Subject to change




Humanising Data: Collaborating from a fact-based viewpoint

How can people collaborate - with each other and with artificial intelligence - to improve business performance and the world around us? Humanising Data, the Atheon approach to data analytics, provides an answer. Guy will introduce the concept and explain how it has driven SKUtrak to date and into the future.

Guy Cuthbert, CEO, Atheon Analytics


Keynote Speaker: Omnichannel Retail - How to build winning stores in a digital world

Our world is being radically changed by the fact that almost everyone is digitally connected. This has led to a fundamental shift in the way we live our lives and means brands and retailers need to engage with consumers in different ways. Tim Mason, CEO Eagle Eye, will share his vision on how to operate a truly omnichannel business and win with digitally connected consumers.


Morning Break


Customer Speaker: Innis & Gunn Brewery

Dave Knowles, Head of Off-Trade, Innis & Gunn Brewery


Customer Speaker: Hain Daniels

Jon Colby, Insights Controller, Hain Daniels



*please let us know in advance of any dietary requirements*


Customer Speaker: Kraft Heinz

David Shaw, Supply Chain Director, Kraft Heinz


Collaboration between human and machine

AI, Artificial Intelligence, is a term that’s thrown around a lot with limited substance. This session cuts through the hype, showing real examples of how combining machine learning and SKUtrak data can deliver value to you and your organisation today.

Adam Booth, Data Scientist, Atheon Analytics


Panel Discussion: How being data-driven can drive collaboration

This interactive session enables you to listen to our panel of experts discuss how they have used data to improve collaboration internally and externally and to pose your questions.

Guy Cuthbert, CEO, Atheon Analytics

David Shaw, Supply Chain Director, Kraft Heinz

Chris Milton, Sales Director, Thatcher’s

Jon Colby, Insights Controller, Hain Daniels


Networking Drinks

Join us for networking drinks in the pavilion


Conference Close

Why should you sponsor:

  • Increase your brand awareness
  • Expand your network through connecting with Atheon executives & our customer community
  • Educate the UK FMCGs market on your solutions

To find out about the sponsorship opportunities, please contact Corinna Walker.

2019 Partners

Snowflake started with a clear vision: Make modern data warehousing effective, affordable and accessible to all data users. Snowflake enables the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Because traditional on-premises and cloud solutions struggle at this, Snowflake developed a new product with a new built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at

With business operations becoming increasingly complex, it’s never been so important to have a united supply chain network. We work with retailers to monitor these networks and design, build, test and deploy optimum supply chain management systems for each organisation’s individual needs.With over 25 years’ experience in delivering supply chain intelligence, we have a global client base spanning across America, Europe, South Africa, and Australasia. Our respected solutions and expertise have led to us working with retail companies of all sizes in a variety of consumer product industries, including Marks and Spencer, ASOS, Myer and Mr. Price to name a few. Find out more at

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. Find out more at

Enter competition to win a signed copy of our keynote speaker, Tim Mason's book. 'Omnichannel Retail' exploring the importance of bringing the power of digital and the omnichannel experience to everyday shopping.

Event Registration

Please complete the form