Using SKUtrak for Promotional Planning
"Promotional planning in supermarkets is still very difficult to get right."
Our COO, Ian Hall shares his top tips on how using SKUtrak can help manage the multiple variables involved in promotional planning.
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SKUtrak kind of saved the day with one of our retailers. Probably, if we hadn’t of had it, I suspect whilst we would have been up year on year it might have been 6 or 8%. What we were able to identify is where we needed to get the stock to, in order to get the supply chain right. As a result of that, over the 12 weeks of summer, we increased sales with that particular retailer by 22%