Planning for promotions can be difficult. In this SKUtrak Lunch & Learn Adam Booth covers:
- Measure the true incrementality of a promotion, accounting for other factors such as seasonality, cannibalisation, out-of-stocks and changing consumer behaviour
- Forecast upcoming promotions, as well as some common pitfalls to avoid
- Monitor and manage stock-levels through the promotion, finding the right balance between availability and waste
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SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually