SKUtrak Lunch and Learn

Promotional Analysis

Planning for promotions can be difficult. In this SKUtrak Lunch & Learn Adam Booth covers: 

  • Measure the true incrementality of a promotion, accounting for other factors such as seasonality, cannibalisation, out-of-stocks and changing consumer behaviour
  • Forecast upcoming promotions, as well as some common pitfalls to avoid
  • Monitor and manage stock-levels through the promotion, finding the right balance between availability and waste

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Managing availability with SKUtrak

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See how SKUtrak can help to manage, and improve availability. 

SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually

Craig Lyle
National Account Manager

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