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The most popular SKUtrak plan - Professional uses store level data and predictive analytics to show you WHY things are happening, and guide you to the insights you need.
You get all the features from the previous services, plus enhanced content that helps you to understand what is happening in individual stores; by SKU, by day.

It allows you to:

  • See stores that are under-performing, running out of stock, and have stock-errors
  • Do a rate of sale analysis by SKU, by store, by day (value and volume)
  • See SKU sales over time by region, store format and individual stores

How it helps:

  • Fix in-store issues quickly, ensuring you meet availability targets and maximise sales
  • Improve stock accuracy by helping to identify ghost stock
  • Direct field resource more efficiently to maximise their performance
  • Access the curated SKUtrak store-level data directly from your business systems to run your own queries against the data for custom insights
Store Insights

"SKUtrak is a tool that provides you with consistent and valuable data insights across the spectrum of retailers instantly. As a result, you can see your top line performance and solve problems quickly. Using SKUtrak saves time as without it you have to be digging into each retailer system and crunching so many numbers you might miss key points. SKUtrak allows me to work more quickly and efficiently. I would highly recommend the service to any FMCG supplier."

Dave Knowles, Head of Sales, UK Off-Trade, Innis and Gunn

"The insights we provide allow retailers to make changes really quickly - which benefits both sides. As a result, we are working more collaboratively with our retailers and have seen an increase in orders, and on one particular product a treble digit increase in distribution."

Jimmy Coulson, Senior Operations Manager Western Europe, Benecol



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SKUtrak content depends on access to data through the retailer accounts you connect.

Some measures may be unavailable due to the retailers and products you supply.

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