SKUtrak is the grocery analytics platform
Over 1,700 FMCG companies trust SKUtrak to help them make complex decisions with confidence so that they can move the right products to the right places at the right time.






The SKUtrak Difference
SKUtrak ensures that you and your colleagues make complex decisions with confidence. Use SKUtrak to:
- Collect, update and manage your retailer data, automatically
- Store collected data securely, robustly and flexibly in the cloud
- Identify important patterns in your Flow-of-Goods data and take appropriate action
- Visualise information intuitively, to build a rich understanding of your trading performance
- Facilitate communication and insight with your colleagues and customers
SKUtrak creates a connected data model which you can explore through its powerful analysis tools and incorporate directly into your own; access carefully curated Flow-of-Goods data in your favourite spreadsheets, business intelligence tools, business systems, planning tools, ERP, WMS - the list is endless. Your analysts, end-users and data scientists can all use SKUtrak content to better model, analyse, explore and understand how you trade with your retail customers and how the decisions that you make together serve your shoppers.
Collect your retailer data through SKUtrak
The modern FMCG runs on SKUtrak. Use SKUtrak to automatically collect rich data from your retail customers.
Automate data collection
Collect data every day from each of your major customers
SKUtrak collects data like a robot - 365 days a year, no holidays, no sickness - and builds you the best record possible

IMPROVE ACCURACY
Handle data changes automatically
Did you know that retailers sometimes change their daily data retrospectively? SKUtrak looks back for changes and ensures they are included

Join the dots
Full Flow-of-Goods data, not just EPOS
EPOS data is critical to understanding demand... but supply chain data is equally important; SKUtrak gets it all and creates your SKU-by-SKU Flow-of-Goods signal

Organise your trading data in SKUtrak
The modern FMCG runs on SKUtrak. Use SKUtrak to organise and curate a consistent dataset across your retail customers.
Manage complexity
Store all of your Flow-of-Goods data centrally
Your customers all record trading and supply chain data differently - SKUtrak manages that complexity and builds your complete Flow-of-Goods dataset

See the full picture
Model sales, stock and service consistently for all customers
SKUtrak's central database - the Demand Signal Repository ("DSR") - collects, combines and curates retail customer data so that you can report, analyse and act with confidence

Trust one source
Deliver one version of your Flow-of-Goods
The SKUtrak DSR provides a consistent source of data across all customers so that you don't need to learn all of their systems

Map with ease
Manage and matches your product definitions
Upload your product definitions and categories for SKUtrak to match with retailer data, so that you can measure performance any way you like

Analyse and predict performance with SKUtrak
The modern FMCG runs on SKUtrak. Use SKUtrak to analyse, explain and predict your trading performance.
Understand demand
Analyse past performance to understand true demand
SKUtrak TruDemand calculates shopper demand for your products and explains where you are winning and losing

See ahead
Predict and forecast future SKU performance
TruDemand predicts future performance based on price, season, promotion, competitor activity and special event responses

Improve decisions
Support scenario planning for optimisation
SKUtrak Analytics API provides rapid responses to "what if" questions for real-time scenario modelling

Visualise your trading performance in SKUtrak
The modern FMCG runs on SKUtrak. Use SKUtrak to visualise your data so that you and your team understand and act on your opportunities and challenges.
See clearly
Present performance as intuitive, interactive visualisations
SKUtrak presents information in world-class visualisations which help you to see the big picture and identify the important details

Dive Deeper
Encourage exploration and deeper understanding
Interactive visualisations and powerful filters bring your data to life so that you can explore quickly to build a deep understanding and can act with confidence

Collaborate easily
Communicate better with colleagues and customers
SKUtrak encourages you to snip and share visual content with anyone who needs to see it - a picture paints a thousand words

Query and explore live data from SKUtrak
The modern FMCG runs on SKUtrak. Use SKUtrak as a live data source in your favourite tools and business systems.
Access data easily
Serve up rich, timely, curated data
SKUtrak DataShare places the full power of the SKUtrak DSR in your hands; real-time access to your trading data across multiple customers

Power your systems
Connect to anything, anywhere
Consume accurate customer data in your favourite business intelligence tools, ERP and other business systems - over a secure internet connection

Accessible to anyone
Provide beginner and expert modes
DataShare provides both summary tables ready for inclusion in reports as well as fine-grained access to its underlying Snowflake data model

Get Started
FIND THE RIGHT SOLUTION FOR YOU AND YOUR BUSINESS

- Arrange a product demonstration
- Discuss plans & pricing
- Want to find out more?