Register / Login

Register / Login

How to optimise product ranging in grocery retail

Product Ranging is the process of determining which products should appear on our supermarket shelves.

The process by which a retailer goes from having a store footprint, to breaking down that space into categories (or departments), and then choosing the assortment of products we see on shelf, is a big subject and touches almost all areas of retail expertise.

This eBook breaks this subject down into a logical flow, covering:

  • How much space should each category get
  • How a retailer chooses which products to stock
  • Minimum Credible Range (MCR) ad Breadth vs Depth
  • E-Commerce
  • When do retailers change their range and why
  • Advice for suppliers on optimising your distribution
Download eBook

News and Articles

Picture of Ed Crawford, Product Director

SKUtrak - Did You Know: 3. Content Navigation

by Ed Crawford, Product Director

Our Product Director Ed Crawford has started a SKUtrak Did You Know Blog series. In this blog series, Ed will share..

Picture of Corinna Walker, Head of Marketing

Lunch and Learn: Improving Product Availability

by Corinna Walker, Head of Marketing

Representatives from a mix of supermarket suppliers joined Atheon Analytics to discuss how using SKUtrak can improve..


Subscribe to our blog

Be the first to see when we publish something new, subscribe to our blog today:

Don't take our word for it

shaddow left
shaddow right