eBook: Optimise Product Ranging
Product Ranging is the process of determining which products should appear on our supermarket shelves.
The process by which a retailer goes from having a store footprint, to breaking down that space into categories (or departments), and then choosing the assortment of products we see on shelf, is a big subject and touches almost all areas of retail expertise.
This eBook breaks this subject down into a logical flow, covering:
- How much space should each category get
- How a retailer chooses which products to stock
- Minimum Credible Range (MCR) ad Breadth vs Depth
- When do retailers change their range and why
- Advice for suppliers on optimising your distribution
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Watch Simon Runc, Lead Visual Analyst at Atheon Analytics session on maximising and increasing the distribution points you have.
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Baxters needed to quickly demonstrate the impact of a proposed reduction in range would have on their retailer's category sales.
4 ways to ensure successful product launches
Our eBook outlines the four critical elements to successful product launches.
SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insight functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually.