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How to optimise product ranging in grocery retail

Product Ranging is the process of determining which products should appear on our supermarket shelves. This eBook breaks this subject down into a logical flow, covering:

  • How much space should each category get
  • How a retailer chooses which products to stock
  • Minimum Credible Range (MCR) ad Breadth vs Depth
  • E-Commerce
  • When do retailers change their range and why
  • Advice for suppliers on optimising your distribution
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