SKUtrak: How to optimise product ranging in grocery retail

Product Ranging is the process of determining which products should appear on our supermarket shelves.

The process by which a retailer goes from having a store footprint, to breaking down that space into categories (or departments), and then choosing the assortment of products we see on shelf, is a big subject and touches almost all areas of retail expertise.

This eBook breaks this subject down into a logical flow, covering:

How much space should each category get
How a retailer chooses which products to stock
Minimum Credible Range (MCR) ad Breadth vs Depth
E-Commerce
When do retailers change their range and why
Advice for suppliers on optimising your distribution

Lunch and Learn: Ranging

WEBINAR
Watch Simon Runc, Lead Visual Analyst at Atheon Analytics session on maximising and increasing the distribution points you have.

Baxters Case Study

CASE STUDY
Baxters needed to quickly demonstrate the impact of a proposed reduction in range would have on their retailer's category sales.

4 ways to ensure successful product launches

EBOOK
Our eBook outlines the four critical elements to successful product launches.

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