Simplicity from complexity 

Each retail customer presents their trading data in a different way but you want to operate consistently across them all. With one approach to reporting, analysis and sharing insights you can accomplish so much more.


How can I manage complexity of different customers?

Supermarket trading data represents a tremendously valuable picture of shopper demand.

However, creating a clear image from the myriad component parts presents a hugely complex problem. Grocery retailer datasets that seem similar in principle turn out to be very different in practice; different formats, structures, terminology, measures, definitions, product codes and descriptions, collection methods, granularity to name just a few.

They differ so much that once you explore them in detail it's hard to establish where the similarities lie.

Tame your master data; drive consistency
Speak one language across all customers

Many organisations have turned to "Big Data" technology to address this inherent complexity. Large supermarket suppliers around the world have implemented Hadoop platforms and data lakes to address the challenge. These approaches certainly offer solutions to storing wildly varying data but provide very little in terms of reducing or managing complexity; either end-users need to know the source data systems in mind-boggling detail, or your technology team arbitrarily reduces complexity by combining seemingly similar data.

The results vary from irritating to catastrophic; from thousands of hours of wasted effort, as different teams interpret data in different ways in different tools, to badly combined data powering critically flawed business decisions at huge opportunity cost.

There has to be a better way... and there is.

SKUtrak combines deep grocery supply chain knowledge with an essential mix of critical technology components that together reduce complexity with certainty and provide a rich, reliable, curated data source for your decision-makers.

At its core, SKUtrak contains a robust data model which has been validated against the operating practices and trading data of multiple world-class grocery retailers. This data model represents the Flow-of-Goods through grocery retail in a flexible, practical, robust and consistent manner. SKUtrak translates retailer system data from its native (retailer-specific) form into this model in a reversible manner; as a result, you can treat customer data as if it came from a single system and still present information in customer-specific terms where required.

In addition, SKUtrak provides master data management tools that automatically suggest matches between your product definitions (codes, descriptions, units of measure etc.) and those in your customer's trading data. Your data owners and administrators simply approve or amend match suggestions and then rely on SKUtrak to provide trading performance information across customers, using your product perspective, or customer-by-customer using theirs.

The result is a consistent whole; Flow-of-Goods performance information that spans the market as one, or for a specific customer in their own terminology, enabling you and your colleagues to analyse, report and present quickly, consistently and with confidence.

Atheon has shaped the way we work with retailers and opened up conversations with them. The SKUtrak platform is well structured in what we need and what we want to see.

A SKUtrak Customer

Read the Article:
The SKUtrak Difference


If you've had the chance to read some of our content before, you will notice we almost always either implicitly or explicitly refer to humanising data. This term, for me, sums up ‘the SKUtrak difference’ against other sources of retail data.

A picture (or a few) will speak a thousand words.... 


Clearing the supply chain data F.O.G

Supply Chain data is often overlooked, but giving suppliers better visibility of this data is a simple and effective solution.


Humanising Data: What it means

Our CEO & CTO, Guy Cuthbert explains what we mean by humanising data.


See what our customers say about SKUtrak

Our customers share their experiences of how SKUtrak has helped them.

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