SKUtrak Lite helps you focus on the fundamentals of your trading relationship

SKUtrak Lite helps you make better, faster product decisions. With a rich array of visual reports that analyse and interpret your supply chain and point of sale data, SKUtrak Lite brings your trading performance to life.

Download the product sheet

Make the switch by upgrading to a premium SKUtrak Lite plan today

By upgrading to a SKUtrak Lite plan you can make quicker and better product decisions using a set of dashboards that visually analyse your trading performance, including your point of sale and supply chain data.



Track sales performance by product and day to see where action is needed.

Lite helps you better understand your sales data and spot trends across category, brand, and SKU. With up to two years of historical data, Lite makes it easy to visualise sales and illustrate daily, weekly, or year-on-year growth across your product portfolio.



Get a daily picture of your stock to maintain availability and minimise waste.

Lite's rich interactive reports help you understand if enough product has been ordered and where bottlenecks in the chain may be costing you sales. Spot and resolve issues with actionable daily insights, and improve proactive communication with your retail partners.



Reduce the time required to produce retailer trading reports.

SKUtrak Lite provides an easy way to look at top-level information as soon as it becomes available. Different date formats and numbers between retailers can create significant reporting challenges, but SKUtrak Lite removes that hassle - providing uniform reports for all customers that can easily be pulled out for use in presentations.


"SKUtrak is a tool that provides you with consistent and valuable data insights across the spectrum of retailers instantly. As a result, you can see your top line performance and solve problems quickly."

Dave Knowles | Head of Sales | UK Off-Trade

Identify growth opportunities and apply actionable insights

By upgrading to SKUtrak Lite you can visualise your performance with dashboards and see the full picture of your sales and supply chain performance to make daily decisions that drive sustainable growth and safeguard against disruption. For more information, download the product sheet.

Maximise performance
Spot growth opportunities and tackle sales decline across your entire product portfolio.

Improve availability 
Minimise ‘out-of-stocks’ by improving efficiency and pinpointing poor-performing SKUs.

Reduce overstocking and waste
Catch overstocking issues early and tackle  wastage.

Minimise inventory holding
Free up working capital by seeing where depot and store stock levels can be reduced.

Optimise ranging decisions
Improve your range analysis by seeing how many stores in each region stock your products.

Meet service-level targets
Explore service levels into a retailer’s depot and pre-empt  possible performance issues.

FAQs for the SKUtrak subscription price change

What is the subscription charge for SKUtrak Lite?

The new pricing plan is being introduced on the 1st of December, 2022. You can see the pricing schedule below, based on the number of SKUs you supply to Morrisons:

SKU count SKUtrak Lite monthly fee
Fewer than 10 £150
10-29 £300
30-89 £450
90-269 £600
270 or more £750
What happens if I choose not to upgrade to SKUtrak Lite?

If you are a SKUtrak Lite user and choose not to upgrade, your access to Morrisons SKUtrak Lite will be downgraded to our SKUtrak Starter plan on 1st December 2022. This is a free service, and you will not be charged.

What do I lose by downgrading to a SKUtrak Starter plan?

Our 'Starter' plan is limited to a 28-day rolling sales picture and supply chain overview of up to eight key performance indicators.

By downgrading to the Starter service, you’ll lose the ability to:

  • Access individual dashboards helping you visualise and explore your trading performance across pages - Sales, Waste, In-store availability, Stock in trade, Ranging, and Forecasting.
  • Assess trading performance by category, subcategory, brand and by individual SKU.
  • Look at historical trends over the last two years.
  • Generate week-by-week or year-on-year comparisons of your performance.
  • Download and export data from your dashboard reports to Excel.
Why is this price change being introduced now?

Since March 2020, Atheon has provided SKUtrak Lite for Morrisons data as a free service. Morrisons subsidised this service as a strategic commitment to supplier information and communication. That strategy has evolved, and while Morrisons remains supportive of Atheon Analytics and its SKUtrak products, it will cease its SKUtrak Lite subsidy.

To ensure that we can continue to deliver SKUtrak Lite and invest in innovations that delight our customers and help their businesses thrive, we’re introducing this pricing plan for SKUtrak Lite. This price change comes into effect on the 1st of December, 2022.

Will I still be able to download report data using the SKUtrak Starter plan?

No. The ability to download report data into Excel for further exploration and analysis is a new feature within SKUtrak Lite, and is not available within SKUtrak Starter. 

We advise all users who downgrade to the Starter plan to download any Lite report data before 30th November to ensure that no information is lost when the migration takes place.


Who we're working with

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