Tips to keep availability trucking along this Christmas
The ongoing HGV driver shortage will affect product availability this Christmas. Difficult decisions will need to be made regarding the distribution of limited stock. How can suppliers maintain shelf presence for their most loyal customers through this tricky period?
Guy Cuthbert, Ian Hall, and Neil Tomkins sit down to discuss how you can use data to adapt your business process for the Christmas period and beyond, including:
- Using data to strengthen collaborative efforts with retailers
- Understanding how supply is impacting true demand and tailoring your strategy to different retailers
- Identifying your most important retailers and knowing how to allocate limited resources (stock, drivers) to make the greatest impact on availability
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SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six-figure sum annually