Demand Forecasting 

Forecasting demand is tricky. One of the main problems is forecast means different things to different people. Ultimately, a forecast's purpose is to help ensure suppliers meet order expectations to meet the demand for their products.

Those retailers that can provide accurate forecasts to their suppliers will benefit from more efficient supply chains, lower costs, better availability, and happier customers.

Our eBook looks at what we believe the four critical elements are for successful demand forecasting for grocery retail suppliers.

1. Data at a granular level
2. The ability to quickly interpret data
3. Consistency of definition
4. The ability to challenge forecasts and collaborate