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What is meant by the Flow-of-Goods?

Have you ever heard of the term Flow-of-Goods and wondered what it means?

This short video will explain how you can achieve full visibility of your retail supply chain data. For more information on the Flow-of-Goods, please see our full article here.

Ian - Flow of goods

Common questions answered

What is SKUtrak?

SKUtrak is a service that automatically collects, stores and displays your retailer trading performance in an interactive, visual way.  It saves you time, provides SKU level insights and alerts you to actions you need to take.

How does SKUtrak save me time?

SKUtrak saves you time because:

  • It automates and transforms the data from your retailer portal accounts on your behalf
  • It provides a consistent picture, by retailer of what is happening
  • Within a few clicks you can go from a top level view, to a detailed view of what happened with a particular SKU yesterday
  • You are able to extract the reports directly from SKUtrak for meetings

To see some of the benefits our customers experience, please watch our SKUtrak video.

How does SKUtrak help me increase sales?

Seeing your daily sales and supply chain data enables you to spot trends, challenges and opportunities.  This means you quickly make interventions to maximise sales.

For example, if you can see that you were short on a delivery to a specific RDC yesterday, you can make sure you send more stock today and maximise on-shelf availability.  

Where does the data come from?

We automate and transform the data you already have access to through specific retailer portal accounts.

The only exception to this is our partnership with Co-op. In this instance we provide the access to data directly through SKUtrak.

Your data is always owned by you and/or the retailer according to your agreement(s) with them. SKUtrak® keeps this data secure and only available to authorised account holders: you and your colleagues.

What does SKUtrak give me that the data from my retail portals doesn’t?

It collects the data automatically every day so you don’t have to. SKUtrak displays your data in an interactive visual dashboard, you will be able to see insights that are otherwise hidden in the mass of numbers. SKUtrak provides a consistent experience across all the retailers and datasets that we offer.

How do I get started?

It’s easy. Register for free to start SKUtrak automatically collecting and processing data on your behalf, every day. You will get interactive retailer dashboards that visualise your sales and service patterns over the last 28 days with up to 8 key performance indicators.