Events

Get the best return from your investments in promotional activity

2nd March 2022, 12pm

Forecasting demand for promotions accurately is complex. While the performance of past promotions is a useful guide, other factors like out-of-stocks, product seasonality and changing consumer behaviours often distort the true picture, making it difficult to plan and forecast effectively. The result - sub-optimal deal configurations, misaligned stock-builds and missed opportunities through out-of-stocks and/or excess waste - mean promotions are less profitable at best, and loss-making at worst. This lunch and learn will show you how SKUtrak can help you to understand the true demand for your products, and how this can be applied to ensure you get the best return from your investments in promotional activity.