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4 ways to ensure successful product launches

Getting products listed in major supermarkets is no easy task. Keeping them listed is even tougher.

You've done your market research, developed the product, you've designed the packaging, optimised the production process and actually sold it to a supermarket.  

How do you ensure a successful product launch?

Our eBook outlines the four critical elements to successful new product launches:

  1. Getting over the minimum rate-of-dale hurdle as quickly as possible
  2. Reviewing depot and store stocks to optimise availability
  3. Checking store positioning, point of sale (POS) and other promotional displays
  4. Forming a collaborative partnership with the buyer
Download eBook: Successful Product Launches
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