eBook: Successful Product Launches
Getting products listed in major supermarkets is no easy task. Keeping them listed is even tougher.
You've done your market research, developed the product, you've designed the packaging, optimised the production process and actually sold it to a supermarket.
How do you ensure a successful product launch?
Our eBook outlines the four critical elements to successful new product launches:
- Getting over the minimum rate-of-sale hurdle as quickly as possible
- Reviewing depot and store stocks to optimise availability
- Checking store positioning, point of sale (POS) and other promotional displays
- Forming a collaborative partnership with the buyer
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Improving Retailer Collaboration
See what our customers say about SKUtrak
Our customers share their experiences of how SKUtrak has helped them.
SKUtrak is a tool that provides you with consistent and valuable data insights across the spectrum of retailers instantly. As a result, you can see your top-line performance and solve problems quickly. Using SKUtrak saves time as without it you have to be digging into each retailer system and crunching so many numbers you might miss key points. SKUtrak allows me to work more quickly and efficiently. I would highly recommend the service to any FMCG supplier.