Product Launches

4 ways to ensure successful product launches

Read the eBook

eBook: Successful Product Launches

Getting products listed in major supermarkets is no easy task. Keeping them listed is even tougher.

You've done your market research, developed the product, you've designed the packaging, optimised the production process and actually sold it to a supermarket.  

How do you ensure a successful product launch?

Our eBook outlines the four critical elements to successful new product launches:

  1. Getting over the minimum rate-of-sale hurdle as quickly as possible
  2. Reviewing depot and store stocks to optimise availability
  3. Checking store positioning, point of sale (POS) and other promotional displays
  4. Forming a collaborative partnership with the buyer
Read the eBook
Product launches eBook front cover

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When it comes to new product listings there are many hurdles suppliers have to cross in order to be successful. Find out more.

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Improving Retailer Collaboration

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Representatives from a mix of supermarket suppliers discuss how using SKUtrak can aid the retailer and supplier relationship.

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See what our customers say about SKUtrak

VIDEO
Our customers share their experiences of how SKUtrak has helped them.

SKUtrak is a tool that provides you with consistent and valuable data insights across the spectrum of retailers instantly. As a result, you can see your top-line performance and solve problems quickly. Using SKUtrak saves time as without it you have to be digging into each retailer system and crunching so many numbers you might miss key points. SKUtrak allows me to work more quickly and efficiently. I would highly recommend the service to any FMCG supplier.

Dave Knowles
Head of Sales, UK Off-Trade

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