Making the Most of the Christmas Sales Peak 

Christmas isn't just a festive occasion; it's a significant boost for businesses, with consumer spending surging by 14% compared to the rest of the year. For any CPG brand, the golden quarter provides an unparalleled sales opportunity. But here's the catch: just because the potential exists doesn’t mean it's easily realised. Brands need to be on their toes. A misjudgment in stock could mean missed sales or wastage from unsold inventory.

To navigate this tightrope, our guide takes a look at the prevalent challenges CPG brands face during the Christmas rush. We describe insights and tips about smarter forecasting and monitoring, ensuring brands strike the right balance between product availability and oversupply.