A Joint Business Plan (JBP) between a retailer and supplier is a way of aligning targets and trade terms for the forthcoming year. If done well, it provides a mutually agreed plan which should be beneficial to both parties. It should cover:
It should be a plan that the retailer and supplier are signing up to delivering together.
When a retailers year-end is approaching that tends to be a great time to work together to put joint plans in place for the forthcoming year.
We have put together an eBook around joint business planning best practice and how SKUtrak can help.
SKUtrak from Atheon Analytics provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.