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Why is it so hard to forecast volumes for promotions?

The simple answer is that it is complicated.

Promotional volume uplifts can be affected by many factors and calculations with many complex variables.

This eBook looks at:

  • What volumes can be affected by
  • Why do supermarkets run promotions, and which promotions work 'best'
  • What can be done to improve forecasting accuracy
eBook: Forecast Volumes for Retail Promotions