Data: the best solution and the biggest problem
The good news is that there’s plenty of information out there that can help you predict fluctuations in demand. The bad news is that it’s incredibly difficult to harness effectively; demand signal data is highly complex, comes in different formats and in huge volumes, and is inherently specific to individual retailers.
Worse still, the Data Lakes used to store and analyse that data aren’t always up to the task. They’re typically hard to manage and resource
intensive, making analysis laborious, repetitive, and inefficient.
As a result, many Data Lakes deliver information that is…
- Overly simplistic and lacking in depth
- Expensive and time consuming to produce
- Inconsistent, incomplete, and ineffectual
Desire tackles those problems head-on
We built Desire from the ground up to help you capture, simplify, and synchronise demand signals from across your entire network. How?
Desire turns demand signals into something powerful, not painful
Desire gives you the complete picture
– not just snapshots
Desire fuels consistent,
How it works
Desire’s three key modules give you everything you need to turn raw demand data into actionable insights.
Organises your data in a useful and accessible way, validating files and attaching metadata as needed.
Wherever your data comes from, and in whatever format, our transformers make it consistent and coherent.
Comprehensive modelling capabilities help you create accurate, insightful simulations of future demand.