Data Viz Myths

Myth 3: Axis should always start at zero

Mini-series episode 3 of 3

In the final episode of data viz myths I will be discussing whether axis should always start from zero. I explore both advantages & disadvantages of starting an axis from zero and how they differ depending on which graph you are using.

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On a Monday morning, I am able to know immediately how trading has been over the weekend. I’m not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable helping me to compare apples with apples. For example, every retailer's weeks are different, SKUtrak enables me to select calendar months as opposed to retailer weeks. Therefore, I know I can do a straight comparison.

Darren Robinson
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