Customer Win Announcement

Asahi chooses SKUtrak to continue the evolution of its data strategy

Award winning beer Asahi uses SKUtrak to provide analytical tools and live data access that help automate key processes and support trading.

16/02/22 – Atheon Analytics, a leading provider of Data Analytics and Intelligence Platforms in Supply Chain solutions, today announced that leading brand Asahi UK has selected SKUtrak, the UK’s leading SaaS grocery supply chain analytics suite.


Atheon Analytics helps grocery suppliers make complex decisions with confidence using SKUtrak. Over 1,800 companies use SKUtrak to collect, curate and analyse demand and supply data from their grocery customers, enabling them to get the right products to the right depots and stores at the right time.


SKUtrak enables our customers to ensure that grocery shoppers have the best possible access to their products. Multiple teams across our customers need to make complex decisions with confidence, to ensure that their retail customers have the right products in the right place at the right time; SKUtrak provides them with the understanding necessary to act with confidence.” says Guy Cuthbert, CEO of Atheon Analytics.

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See what our customers say about SKUtrak

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Our customers share their experiences of how SKUtrak has helped them.

With SKUtrak we have been able to make our relationship[s] slicker, more efficient, and ready to deliver the right stock to the right place at the right time.

Chris Milton
Sales Director

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