Carlsberg Case Study

The Co-op now shares all its daily ‘Flow-of-Goods’ data with suppliers through SKUtrak including sales value; supplier (inbound) service; and availability. It also provides daily email alerts for key performance indicators such as supplier service level and short deliveries to depot; and availability (below target)

Since using SKUtrak Carlsberg has seen significant value by being able to improve availability across a number of its SKU’s. “We had an issue in September, following the hotter than expected summer where stock levels had fallen. Equipped with the data from SKUtrak I was able to drop a note to the Co-op supply chain team and subsequently they made a significant order of around 2000 hectare litres, £400,000 in terms of sales. Ultimately, if we didn’t have the data we wouldn’t have had the visibility and we may not have got those extra sales,” Rowell adds.