SKUtrak because it made daily data available to Butchers that everyone in the business could use and understand together. It meant Butchers could read and react quickly to what was happening within the Co-op.
Butchers had the ability to measure whether a newly promoted brand and SKUs were achieving their aims. SKUtrak also provided the data to plan future promotions by understanding the mechanics which are most effective, which prior to using SKUtrak Butchers were unable to do.
"With the daily alerts I always have a sense of what is going on. More often than not it provides us with reassurance that everything is running smoothly. If my daily email does highlight something unusual, then I can log in from anywhere and get to the granular detail straight away."