Baxters Case Study

Using SKUtrak to provide robust evidence based insights …

Using the rate of sale analysis functionality built into the SKUtrak range review dashboard alongside Store Insights to model various scenarios, Baxters were able to provide a compelling case which we shared with the retailer, highlighting potential lost sales totalling hundreds of thousands of pounds annually.

Products remained ranged …

Working collaboratively with the retailer and sharing detailed insights from SKUtrak, the range was maintained and the delist was withdrawn. Without SKUtrak it would have been a very difficult and time consuming process to model scenarios, extract, visualise and present this data in a format which is clear.

Improved retailer collaboration…

SKUtrak allowed Baxters to share insights and build robust evidence based business cases aligned to our joint objectives. This approach fostered a collaborative relationship, saved time and improved accuracy.