Avoid a product delist…
Our buyer advised us of a proposed reduction in range, by region. Baxters needed to quickly demonstrate the impact this would have on the retailer’s category sales.
Using SKUtrak to provide robust evidence based insights …
Using the rate of sale analysis functionality built into the SKUtrak range review dashboard alongside Store Insights to model various scenarios, Baxters were able to provide a compelling case which we shared with the retailer, highlighting potential lost sales totalling hundreds of thousands of pounds annually.
Products remained ranged …
Working collaboratively with the retailer and sharing detailed insights from SKUtrak, the range was maintained and the delist was withdrawn. Without SKUtrak it would have been a very difficult and time consuming process to model scenarios, extract, visualise and present this data in a format which is clear.
Improved retailer collaboration…
SKUtrak allowed Baxters to share insights and build robust evidence based business cases aligned to our joint objectives. This approach fostered a collaborative relationship, saved time and improved accuracy.
"SKUtrak gives us the ability to drill down into regions and individual store performance. This has been invaluable to us. As a result of using the store insights functionality and the range review dashboards, we have avoided a product delist. This was a great result for us and saved our retailer from losing a six figure sum annually "
Craig Lyle, National Account Manager
How SKUtrak improves availability & maximises time with your buyer.
You might think that getting listed is the hard bit. Avoiding de-listing can be just as tricky. Our eBook covers the four critical elements to successful new product launches.
SKUtrak from Atheon Analytics provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.
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