Picture of Ed Crawford, Product Manager

FMCG businesses are awash with data, some of which involves parting with hard earned cash in order to buy from third ...

Picture of Ian Hall, COO

Why reporting monthly numbers is pointless (sometimes!).

Picture of Guy Cuthbert, CEO

In my late twenties my colleague Ray McGrath, now a good friend, passed on the advice that when making decisions it's ...

Picture of Simon Runc, Principal Analyst

Maximising the value from data is a key business goal but what does that mean in practice? With the growth of ...

Picture of Guy Cuthbert, CEO

Ok, so it isn't always wrong; forgive a little poetic licence. It is, however usually wrong if you collect and store it ...

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