Selling to an Inbox

Lauren Wright, Sales Director

With face to face airtime on hold for the foreseeable future, the art of storytelling on email has had us all digging out our ‘old school’ sales textbooks.

During lockdown we saw a 400% increase in SKUtrak enquiries from suppliers. The overriding need being for daily visibility and insight. The data rich, insight poor balance has reached a tipping point.

With customer demand soaring and resources stretched, turning vast amounts of data into meaningful insight that can be articulated is putting huge demands on the industry. As a sales professional myself, I think it’s fair to say the skillset of a sales person and data analyst don’t naturally come hand in hand, yet many are trying to wear both hats in a bid to collaborate with their retailer.

In the last week alone, I have heard four of our suppliers liken SKUtrak to having ‘an extra person in the team’. The results they are getting have been outstanding:

Literally within an hour of sending the below over to the Supply chain analyst and Buyer I took a call from them saying they had made an immediate decision (without needing to wade through layers of decision makers) as all the information had been presented to them in a compelling way (Thank you SKUtrak!) to order 2 full loads – that’s 52 pallets = 4680 cases of the ******** to be delivered into their depots to solve the availability issues. This is an amazing result for us.

So, how do you become a master storyteller in one email? It comes down to this - having the right content displayed in the right way to drive the right action. After all, ‘a picture is worth a thousand words’.

If you would like to know more about how SKUtrak can help your business, we are offering FREE one hour remote consultations using your live data to show you how powerful this speed to insight can be. Please contact us.

SKUtrak saves time through the automated collection and processing of retailer data, this curated data is presented using visual analytics and reports, enabling visualisation of your key metrics and the ability to take decisive action on complex problems. See our case studies to hear directly from SKUtrak customers.

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