SKUtrak Blog Posts

Ed Crawford, Product Director

Ed Crawford, Product Director
Ed started his career as a data analyst at a market research company working with FMCG suppliers to grocery retail, followed by several years heading up a team of data and consumer behaviour analysts. He joined Atheon Analytics in 2009 where he built the development team before moving into his current role as Product Manager.
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Recent Posts

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SKUtrak - Did You Know: 3. Content Navigation

Our Product Director Ed Crawford has started a SKUtrak Did You Know Blog series. In this blog series, Ed will share ...

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SKUtrak - Did You Know: 2. Using SKUtrak with multiple retailers

Our Product Director Ed Crawford has started a SKUtrak Did You Know Blog series. In this blog series, Ed will share ...

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SKUtrak - Did You Know: 1. Home Screen

Our Product Director Ed Crawford has started a SKUtrak Did You Know Blog series. In this blog series, Ed will share ...

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The SKUtrak Difference

FMCG businesses are awash with data, some of which involves parting with hard earned cash in order to buy from third ...

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GSCOP and demand forecasting - are the rules adequate?

All of the top 12 largest supermarkets in the UK are subject to GSCOP (Grocery Suppliers Code of Practice). With ...

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Do you pay your people to crunch data, or make decisions?

Many retail businesses feel that they are drowning in data, but also don't have information in the right format to make ...

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