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SKUtrak Annual Conference 2019 - Speakers

A one-day event packed with customer speakers, industry experts and much more.

This year’s  event is at The Brewery in London on the 20th November.

It brings together Atheon’s customers, partners and industry experts for a day filled with insights, best practice and networking.


Event Registration

Keynote 10:45am Tim Mason

Tim is CEO of Eagle Eye and has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. Previously Tim was a managing director at Sun Capital Partners and Chairman of Bonmarché Holdings plc. Prior to that he was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group including CMO for Tesco and CEO of Fresh & Easy LLC. Whilst at Tesco, Tim was instrumental in the creation of Clubcard, Express, Personal Finance and

Omnichannel Retail: How to build winning stores in a digital world

Our world is being radically changed by the fact that almost everyone is digitally connected. This has led to a fundamental shift in the way we live our lives and means brands and retailers need to engage with consumers in different ways. Tim Mason, CEO Eagle Eye, will share his vision on how to operate a truly omnichannel business and win with digitally connected consumers.

Tim Mason, CEO, Eagle Eye


Guy Cuthbert, CEO, Atheon Analytics

3:00pm Adam Booth

Collaboration between human and machine 

AI, Artificial Intelligence, is a term that’s thrown around a lot with limited substance. This session cuts through the hype, showing real examples of how combining machine learning and SKUtrak data can deliver value to you and your organisation today.

Adam Booth, Data Scientist, Atheon Analytics


12:00pm Dave Knowles

Customer Speaker: Innis & Gunn Brewery

Dave Knowles, Head of Off-Trade, Innis & Gunn Brewery

12:30pm Jon Colby

Customer Speaker: Hain Daniels

John Colby, Insights Controller, Hain Daniels

2:00pm David Shaw 

Customer Speaker: Kraft Heinz 

David Shaw, Supply Chain Director, Northern Europe, Kraft Heinz


For more information on the event or to purchase tickets, please visit our events page.

Tim Mason, CEO, Eagle Eye

10:00am Guy Cuthbert

Humanising Data: Collaborating from a fact-based viewpoint

How can people collaborate - with each other and with artificial intelligence in retail - to improve business performance and the world around us? Humanising Data, the Atheon approach to data analytics, provides an answer. Guy will introduce the concept and explain how it has driven SKUtrak to date and into the future.

Guy Cuthbert, CEO, Atheon Analytics


Adam Booth, Data Scientist, Atheon Analytics