About Us

"Humanising data is about making information far more accessible to people, we do that through visual analytics. That is the discipline of using hard data analysis and data visualisation skills to bring together information in a way that people can explore using their visual cognition, with real confidence and ease. We have been doing that for over 10 years.."

Guy Cuthbert, CEO


Why Atheon?

Our purpose is to humanise data so that people can make complex decisions with confidence.

We believe that most people enjoy exploring, discovering and understanding the world around them but, in an increasingly complex world, this can feel impossible.

Atheon are driven by collecting, managing and enriching large data sets and providing tools that allow our customers to explore, understand and act decisively from insightful analysis.

Through accurate visual representations to interact and drive actions, Atheon helps FMCGs maximise sales, improve product availability, optimise their supply chain and collaborate with their retailers.

  • 2005: Founded

    Atheon's story begins as a visual analytics consultancy, started by our CEO Guy Cuthbert.


  • 2013: SKUtrak

    SKUtrak is launched, providing an off-the-shelf analytics service to UK grocery suppliers.


  • 2019: 1000+ Customers

    Over 1000 grocery suppliers use SKUtrak to explore and understand their trading data.


Technology Partners 

We work with data and analytics technology pioneers to help you make complex decisions with confidence
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Tableau Software

Tableau helps people transform data into actionable insights. Build dashboards and perform ad-hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business.

Atheon has been a Tableau Partner since 2012 and has developed a deep understanding of the practical use of Tableau for visual analytics and reporting.


Snowflake's built-for-the-cloud architecture combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions.

Atheon's analytics products are powered by Snowflake's cloud data warehouse, allowing us to process, analyse and share data at scale.


Atheon snowflake

Strategic Partners 

We collaborate with strategic partners to deliver new opportunities that enable supply chain decision-making.

RELEX Solutions

RELEX Solutions helps consumer brands and wholesalers drive profitable growth across all sales and distribution channels with our market-leading, unified supply chain planning platform. The solution helps consumer goods providers optimise demand, merchandising, supply chain, and operations planning across the end-to-end value chain.

Our partnership with Atheon Analytics makes a rich and granular retail data set available for RELEX customers in the UK. Leading companies such as MPM Products, CJ Lang, Henderson Group, A.F. Blakemore & Son, Angulas Aguinaga, and Atria trust RELEX to optimise their supply chain planning.

With SKUtrak we have been able to make our relationship(s) slicker, more efficient, and ready to deliver the right stock to the right place at the right time.

Chris Milton
Sales Director, Thatcher's Cider

Contact Us

Please select the chat icon, complete this form, or call us on 08444 145 501.