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Supply Chain

Improve availability, reduce stockholding and wastage, and collaborate with the retail supply-chain teams through data-led interventions.

We Understand Your Challenges

Ensuring 100% product availability and reducing costs and touches within the supply chain can be challenging.  Having the visibility to see where your products are at any one point within your Flow-of-Goods is critical for effective supply chain management. 

There is so much retail supply chain data available, finding the time to collect, organise it in order to start analysing it can be frustrating. 

Atheon’s SKUtrak automates the daily collection, collating and manipulating of the data and uses best practice visual analytics to present it in a way that is easy to interpret. This helps ensure that your teams are equipped with the most up to date information to be able to react quickly to change and be responsive to customer demand.

By having the data easily accessible to make proactive decisions around product supply and availability to avoid lost sales helps ensure you remain within your agreed supplier service levels.

Ensuring the visibility and the ability to accurately interpret meaningful data will help you reduce costs, achieve 100% product availability and minimise stock holding.


Supply Chain Research Findings

We conducted an anonymous grocery supplier survey* to highlight what they said their key challenges and priorities are. See what the supply chain business function said.


Insights for the retail grocery industry


Availability win-win

Customers can’t buy products that aren’t on the shelf. The process of getting product to shelf requires true collaboration between retailers and their suppliers.


Successful demand forecasting

See how to make accurate forecasting easier.


Why use daily data vs weekly / monthly data?

Understanding what happened yesterday reduces the impact on your supply chain tomorrow.


 Common questions answered

What is SKUtrak?

SKUtrak is a service that automatically collects, stores and displays your retailer trading performance in an interactive, visual way. It saves you time, provides SKU level insights and alerts you to actions you need to take.

How does SKUtrak save me time?

SKUtrak saves you time because:

  • It automates and transforms the data from your retailer portal accounts on your behalf
  • It provides a consistent picture, by retailer of what is happening
  • Within a few clicks you can go from a top level view, to a detailed view of what happened with a particular SKU yesterday
  • You are able to extract the reports directly from SKUtrak for meetings

To see some of the benefits our customer’s experience, please watch our SKUtrak video.

How does SKUtrak help me increase sales?

Seeing your daily sales and supply chain data enables you to spot trends, challenges and opportunities. This means you quickly make interventions to maximise sales.
For example, if you can see that you were short on a delivery to a specific RDC yesterday, you can make sure you send more stock today and maximise on-shelf availability.

Where does the data come from?

We automate and transform the data you already have access to through specific retailer portal accounts.
The only exception to this is our partnership with Co-op. In this instance we provide the access to data directly through SKUtrak.
Your data is always owned by you and/or the retailer according to your agreement(s) with them. SKUtrak® keeps this data secure and only available to authorised account holders: you and your colleagues.

What does SKUtrak give me that the data from my retail portal doesn’t?

It collects the data automatically every day so you don’t have to. SKUtrak displays your data in an interactive visual dashboard, you will be able to see insights that are otherwise hidden in the mass of numbers. SKUtrak provides a consistent experience across all the retailers and datasets that we offer.

How do I get started?

It’s easy. Register for free to start SKUtrak automatically collecting and processing data on your behalf, every day. You will get interactive retailer dashboards that visualise your sales and service patterns over the last 28 days with up to 8 key performance indicators.

News and Articles

Picture of Nick Calver, Marketing Director

Data management simplified

by Nick Calver, Marketing Director

Picture of Nick Calver, Marketing Director

SKUtrak’s drive for enhanced data timeliness

by Nick Calver, Marketing Director


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