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Build relationships with your retailer, and increase sales through a collaborative data-led approach.

We Understand Your Challenges

Aggressive sales targets, ensuring promotional success and driving range expansions in stores, all whilst trying to build trusted relationships and more air time with your retailers can be challenging to achieve.

Combining your product knowledge with fact based evidence around SKU availability, promotional performance and/or historic trends ensures that your customers trust your recommendations. This enables sales teams to build collaborative working relationship with retailers.

Atheon’s SKUtrak allows you to get a consistent view of performance across retailers. It also provides you the opportunity to drill down into the supermarket data to get a better understanding of why a SKU might be under performing or why you might need to increase the supply of another SKU.

Having this data presented in a user-friendly, visual way (through daily data collection) not only makes your sales meetings more efficient but also allows you to quickly share relevant performance information internally and externally.

Ensuring that the conversations between yourselves and your buyers are fact-based helps you elevate your relationship above other suppliers. Thus giving you more air-time as you become a trusted adviser to your customers.


Sales Research Findings

We conducted an anonymous grocery supplier survey* to highlight what they said their key challenges and priorities are. See what the sales and commercial business function said.


Insights for the retail grocery industry


How SKUtrak helps sales teams win

In less than a minute our sales director, Lauren Wright sums it up.


Selling to an Inbox

This blog explains how using SKUtrak is like having an extra person in the team and helping suppliers achieve results through effective use of email selling


What is SKUtrak?

Find out in less than 30 seconds by watching our short video.


Common questions answered

What is SKUtrak?

SKUtrak is a service that automatically collects, stores and displays your retailer trading performance in an interactive, visual way.  It saves you time, provides SKU level insights and alerts you to actions you need to take.

How does SKUtrak save me time?

SKUtrak saves you time because:

  • It automates and transforms the data from your retailer portal accounts on your behalf
  • It provides a consistent picture, by retailer of what is happening
  • Within a few clicks you can go from a top level view, to a detailed view of what happened with a particular SKU yesterday
  • You are able to extract the reports directly from SKUtrak for meetings

To see some of the benefits our customer’s experience, please watch our SKUtrak video.

How does SKUtrak help me increase sales?

Seeing your daily sales and supply chain data enables you to spot trends, challenges and opportunities.  This means you quickly make interventions to maximise sales.

For example, if you can see that you were short on a delivery to a specific RDC yesterday, you can make sure you send more stock today and maximise on-shelf availability. 

Where does the data come from?

We automate and transform the data you already have access to through specific retailer portal accounts.

The only exception to this is our partnership with Co-op. In this instance we provide the access to data directly through SKUtrak.

Your data is always owned by you and/or the retailer according to your agreement(s) with them. SKUtrak® keeps this data secure and only available to authorised account holders: you and your colleagues.

What does SKUtrak give me that the data from my retail portal doesn’t?

It collects the data automatically every day so you don’t have to. SKUtrak displays your data in an interactive visual dashboard, you will be able to see insights that are otherwise hidden in the mass of numbers. SKUtrak provides a consistent experience across all the retailers and datasets that we offer.

How do I get started?

It’s easy. Register for free to start SKUtrak automatically collecting and processing data on your behalf, every day. You will get interactive retailer dashboards that visualise your sales and service patterns over the last 28 days with up to 8 key performance indicators.

News and Articles

Picture of Ed Crawford, Product Director

SKUtrak - Did You Know: 3. Content Navigation

by Ed Crawford, Product Director

Our Product Director Ed Crawford has started a SKUtrak Did You Know Blog series. In this blog series, Ed will share..

Picture of Corinna Walker, Head of Marketing

Lunch and Learn: Improving Product Availability

by Corinna Walker, Head of Marketing

Representatives from a mix of supermarket suppliers joined Atheon Analytics to discuss how using SKUtrak can improve..


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