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SKUtrak Joins Crisp
Your trusted demand intelligence platform—now strengthened by Crisp’s global capabilities
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Grow your business with confidence

Simplify it

Streamline demand data management for simplicity with a unified, integrated approach.

Sense it

Sense and respond swiftly to operational opportunities and threats with intelligent actions.

Shape it

Leverage strategic insights for informed decisions that influence and shape product demand.

Share it

Build stronger partnerships by identifying and sharing mutual wins with retailers.

SKUtrak Demand Intelligence Platform

It provides CPGs with timely, actionable insights into product movement, presenting a complete view of demand from warehouse to store sales. Supply chain, commercial, and data teams can access intelligence through engaging dashboards or any of your in-house applications.

Trusted by the biggest brands

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“With SKUtrak we have been able to make our relationship[s] slicker, more efficient, and ready to deliver the right stock to the right place at the right time.”

Chris Milton, Sales Director, Thatchers Cider
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“With SKUtrak we don’t just see raw numbers and figures, we discover trends, patterns.”

Jimmy Coulson, Head of Supply Chain at Yoplait

Intelligence on demand

  • Built by retailer data
  • Standardised for speed and simplicity
  • Accessible across your organisation
  • Drives competitive advantage
  • Encompasses supply chain and trading data points
  • Instantly accessible for immediate visibility
  • Provides daily insights for rapid response

SKUtrak is built from retailer data and transforms it into actionable intelligence, empowering performance across your organisation.

Our mission

We’re here to improve the decision-making power of everyone working in the CPG sector, helping our customers:

  • connect information about supply and demand, and understand the drivers for change in demand.
  • adapt to immediate threats and opportunities, and evaluate possible actions and probable outcomes.
  • act swiftly to improve short-term outcomes and long-term relationships.

SKUtrak Resources

Case Studies

Yoplait Case Study

Yoplait leveraged SKUtrak to reduce product availability issues by 50%, revolutionising supply management. Explore the success story.

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Hain Daniels Case Study

Hain Daniels slashes insight time by 85% with SKUtrak, speeding up processes like quarterly promotions review. Discover how in our…

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Valeo Case Study

Valeo Foods revolutionises efficiency with SKUtrak, saving a day per week per retailer on data tasks. Uncover their story of…

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Journal

Stocking up for Christmas

Read our latest article on mastering Christmas trading through precision and visibility.

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Joint Business Planning: From negotiation to growth engine

Why the best CPGs now treat JBPs as dynamic, evidence-based systems for predictable, shared growth.

Read article

Winning the margin squeeze

Explores how leading CPGs are sustaining profitability under structural margin pressure.

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Customer Stories

St Austell Brewery Case Study

St. Austell Brewery utilised SKUtrak to ensure consistent product availability and meet volume targets, positively impacting P&L.

Vibrant Foods Case Study

Discover how Vibrant Foods uses SKUtrak with Tesco to maintain and accelerate double-digit growth by enhancing control, visibility, and innovation.

Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.

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