Atheon Analytics to supply SKUtrak platform to Morrisons so it can provide operational data to suppliers
Suppliers are able to quickly view and interact with sales and supply chain performance data; helping Morrisons and their suppliers to improve availability and reduce waste.
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Over 1,600 companies trust SKUtrak for daily insights into their retail supply chains.
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Store level data gives the visibility to make changes.
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Get insights and answers
SKUtrak helps suppliers to see answers and insights in their data, and to take action. It saves you time by collecting and processing data for you, and combines it with visualisation tools to allow for faster and deeper analysis. This will help increase sales, improve availability and allow you to become a trusted source of advice to colleagues and retailers alike.
Build better relationships with your retailers, and increase sales through a more collaborative data-led approach.
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With SKUtrak we have been able to make our relationship[s] slicker, more efficient, and ready to deliver the right stock to the right place at the right time.
Chris Milton, Sales Director, Thatchers Cider
SKUtrak has helped us improve availability, implement more dynamic promotional plans and spend more time providing retailers with insight to help them make good decisions.
Steven Lynn, Commercial Director, Simon Howie
We had some supply issues after a 3rd party logistics supplier failed, and SKUtrak really helped us keep track of the impact on in-store availability on a daily basis.
Jon Colby, Category Controller, Hain Daniels Group
The insights we provide allow retailers to make changes really quickly - which benefits both sides. As a result, we are working more collaboratively with our retailers and have seen an increase in orders, and on one particular product a treble digit increase in distribution.
Jimmy Coulson, Senior Operations Manager Western Europe, Benecol
SKUtrak is a tool that provides you with consistent and valuable data insights across the spectrum of retailers instantly. As a result, you can see your top line performance and solve problems quickly. Using SKUtrak saves time as without it you have to be digging into each retailer system and crunching so many numbers you might miss key points. SKUtrak allows me to work more quickly and efficiently. I would highly recommend the service to any FMCG supplier.
Dave Knowles, Head of Sales, UK Off-Trade, Innis and Gunn
On a Monday morning, I am able to know immediately how trading has been over the weekend. I’m not having to wait for someone to extract the data, interpret it and send it to me. The data is also in the same format across all retailers, which is so valuable helping me to compare apples with apples. For example, every retailer’s weeks are different, SKUtrak enables me to select calendar months as opposed to retailer weeks. Therefore, I know I can do a straight comparison.
Darren Robinson, Head of Sales, Meridian (3v Natural Foods)
Kraft Heinz chose SKUtrak from Atheon Analytics because their flow-of-goods approach for grocery retail data fits well with our shopper-centric Supply Chain ethos. We benefit greatly from the single source of data that SKUtrak provides; one source of automatically-collected data - pre-matched with our product codes, descriptions and categories - that we access live as we need it through SKUtrak DataShare. Multiple teams here at Kraft Heinz are now connecting to SKUtrak DataShare and utilising daily SKU-level trading data in Excel, Tableau and other tools.
David Shaw, Supply Chain Director, Kraft Heinz
SKUtrak from Atheon Analytics provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.